In 2016, we founded Artworks, a digital platform designed to make contemporary art accessible to all and empower professional artists to organise, share, and get paid for their work online. Through this experience, we identified key challenges for artists and creatives — not only in promoting their art but in managing the essential relationships that drive their success. We noticed that while technology simplified sharing and selling art, it fell short in handling contacts, which were scattered across emails, spreadsheets, social media and notes - leading to manual follow-ups, missed opportunities and lost connections.

This inspired Tinitales: a simple, intuitive tool that gives artists and creatives full control over their networks, enabling them to capture, organise, and engage contacts in one place. Just as Artworks transformed art accessibility, Tinitales makes relationship management easy, rewarding, and effective for anyone valuing genuine connections, from artists and freelancers to small business owners.